Valencia Town Center

Semi Annual Fine Jewelry Event

Relaxed shopping mall featuring national retailers, local eateries, playgrounds and an IMAX theater.

Back to school season is here, and it is shaping up to be one of the most exciting yet. Shoppers are getting an early start this year, with many families already checking items off their lists, which means fresh deals, new arrivals, and full shelves are ready and waiting right now.One of the best parts of this season is discovery. Shoppers are exploring new brands alongside old favorites, comparing options, reading reviews, and picking products that truly deliver on quality. That sense of adventure is part of what makes shopping in person so rewarding. You can touch the fabric, try on the shoes, and see exactly what you are getting before you buy.Smart shopping is trending too, and there is no better place to find it than right here. From everyday essentials to special extras that make the first day feel exciting, our stores are stocked with something for every student, every style, and every budget.Technology is making the whole experience even easier. Many shoppers are using digital tools to plan ahead, build their lists, and spot great deals, then heading straight to their favorite stores to see everything in person and make the most of their trip.And here is some good news: the season is not slowing down anytime soon. Shopping is spreading out across the summer and into fall, so there is plenty of time to stop by, explore, and find exactly what your family needs.So grab your list, gather the family, and come see what is new. With fresh arrivals arriving weekly and deals around every corner, there has never been a better time to shop, browse, and get ready for an amazing school year.

Backpacks, notebooks, and fresh first day outfits are flying off the shelves, and the excitement is building. This year's back to school season is full of great finds, fun surprises, and reasons to shop in person. Here's what's trending, and why now is the perfect time to visit.

Back to School Shopping: What's Trending This Year

Spending time in the sun is one of the best parts of summer, but protecting your skin is essential for keeping it healthy and looking its best. A thoughtful skincare routine can go a long way in preventing sun damage while still letting you enjoy everything the season has to offer.One of the most important steps is using sunscreen daily. Even on cloudy days, UV rays can reach your skin and cause long term damage. Choosing a lightweight formula that feels comfortable makes it easier to reapply throughout the day, especially if you are spending extended time outdoors.In addition to sunscreen, protective clothing can make a big difference. Items like hats, sunglasses, and lightweight layers provide extra coverage without sacrificing comfort. Seeking shade during peak sunlight hours can also help reduce exposure while keeping you cool.Hydration plays a key role in maintaining healthy skin during warmer months. Drinking plenty of water and using a simple moisturizer can help your skin stay balanced, even in hot and dry conditions. After sun exposure, gentle care is just as important. Cleansing your skin and applying soothing products can help refresh and support recovery.It is also helpful to keep your routine simple. Overloading your skin with too many products can lead to irritation, especially when combined with heat and sun exposure. Focus on the essentials that protect and nourish your skin.With a few mindful habits, you can enjoy the sunshine while keeping your skin protected all summer long.

Keep your skin healthy and glowing all summer long with simple habits that help protect against sun damage.

Summer Skincare: Protecting Yourself from Sun Damage

July is the perfect time to enjoy fresh, vibrant ingredients at their peak. With so many fruits and vegetables in season, creating simple and delicious meals becomes almost effortless. Whether you are planning a backyard gathering or looking for quick weekday options, seasonal produce can bring both flavor and ease to your table.Start with the basics by incorporating fresh staples like tomatoes, corn, berries, and zucchini into your meals. These ingredients are not only flavorful but also incredibly versatile. A simple salad with ripe tomatoes and fresh herbs can highlight natural sweetness, while grilled corn adds a satisfying touch to any plate.For something light and refreshing, consider dishes that require minimal cooking. Fresh fruit bowls, chilled salads, and quick skillet recipes help keep your kitchen cool while still delivering plenty of taste. Combining fruits and vegetables with proteins like grilled chicken or fish can create balanced meals without much effort.Snacks and desserts also benefit from July’s abundance. Berries can be enjoyed on their own, mixed into yogurt, or layered into simple desserts. Even a quick blend of fruit and ice can turn into a refreshing treat on a warm afternoon.The beauty of cooking with seasonal produce is that it does not need much preparation. Let the natural flavors shine by keeping recipes simple and focusing on freshness. With just a few ingredients and a little creativity, you can enjoy meals that feel both satisfying and perfectly suited for summer.

Celebrate the flavors of summer with fresh, easy July recipes that make the most of seasonal produce.

Fresh & Easy Ways to Enjoy Seasonal Produce This July

This summer, one trend is making an unexpected yet welcome return. Graphic tees are stepping back into the spotlight, offering a fun and expressive way to refresh your wardrobe. Once seen as casual basics, these statement pieces are now being styled in new and elevated ways.What makes graphic tees so appealing is their versatility. They can be bold or subtle, nostalgic or modern, and everything in between. From vintage inspired logos to artistic prints and playful slogans, there is something for every personal style. They allow you to tell a story without saying a word, adding character to even the simplest outfit.Styling a graphic tee is easier than ever. Pair one with denim shorts for a relaxed daytime look, or tuck it into a skirt for something a bit more polished. Layering also plays a big role this season. Throw on a lightweight jacket or wear your tee under a button down for added dimension without extra effort.Comfort is another reason this trend is gaining momentum. Soft fabrics and easy fits make graphic tees a go to choice for warm weather days when staying cool matters most. They transition seamlessly from casual outings to laid back evenings, making them a reliable staple.The comeback of graphic tees is all about embracing individuality while keeping things simple. With so many styles to choose from, it is easy to find one that feels like you and fits right into your summer plans.

Graphic tees are back in a big way this summer, bringing personality, nostalgia, and effortless style to everyday outfits.

The Unexpected Comeback of Graphic Tees This Summer

Trending at Valencia Town Center

Discover extraordinary savings&nbsp;from July 20 through August 16 with incredible offers on your favorite jewelry and watches! Enjoy up to 70% off fine jewelry, plus an extra 35% off when you use your JCPenney Credit Card, and up to 50% off watches, plus an extra 10% off with your card. Whether you're searching for the perfect gift or treating yourself, this is the ideal time to save on timeless styles at exceptional prices. Shop early for the best selection and take advantage of these limited-time offers before they're gone!

Refresh your wardrobe with JCPenney's Buy 1, Get 1 Free tee event, happening this weekend only, August 7–9. Choose from a huge selection of men's, women's, and juniors' tees in a variety of colors, graphics, and styles. Whether you're stocking up on everyday basics or adding new favorites to your closet, now is the perfect time to save.

Buy One, Get One Free at JCPenney!

Now is the perfect time to refresh your denim collection with up to 40% off Levi's at JCPenney—one of our deepest Levi's discounts of the year. Shop a wide selection of classic jeans, jackets, and everyday essentials for the whole family at exceptional savings. Don't miss this limited-time opportunity to score your favorite Levi's styles for less.

Save Big on Levi's at JCPenney!

This Weekend Only! Discover limited-time savings on gold chains, diamond jewelry, wedding bands, watches, gemstone pieces, and more. Whether you're shopping for yourself or searching for the perfect gift, now is the perfect time to save on styles you'll love. Offers available for a limited time while supplies last.

Weekend Hot Deals for Fine Jewelry

Discover extraordinary savings&nbsp;from July 20 through August 16 with incredible offers on your favorite jewelry and watches! Enjoy up to 70% off fine jewelry, plus an extra 35% off when you use your JCPenney Credit Card, and up to 50% off watches, plus an extra 10% off with your card. Whether you're searching for the perfect gift or treating yourself, this is the ideal time to save on timeless styles at exceptional prices. Shop early for the best selection and take advantage of these limited-time offers before they're gone!

J. C. Penney Company, Inc. (NYSE: JCP), one of the nation’s largest apparel and home retailers, combines an expansive footprint of over 860 stores across the United States and Puerto Rico with a powerful e-commerce site, jcp.com, to deliver style and value for all hard-working American families. At every touchpoint, customers will discover stylish merchandise at incredible value from an extensive portfolio of private, exclusive and national brands. Reinforcing this shopping experience is the customer service and warrior spirit of approximately 95,000 associates across the globe, all driving toward the Company's mission to help customers find what they love for less time, money and effort. For additional information, please visit jcp.com.